Privacy Policy

Home Front Pros LLC (d/b/a "Homefront Pro," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, sell, share, and protect your personal information when you visit homefrontpro.com or any of our other websites, landing pages, or quizzes that link to this Policy (the "Site"), and the rights you have over that information.

If you do not agree with any part of this Policy, please do not use the Site.

1. Who We Are

Homefront Pro is an online matching and lead-generation service for homeowners interested in bathroom remodeling and related home-improvement projects. We do not perform construction work. We connect homeowners with independent third-party home-improvement contractors and with marketing partners (including ActiveProspect, Inc. and its LeadConduit platform) who route inquiries to those contractors.

2. The Personal Information We Collect

We collect the following categories of personal information (using the categories defined in the California Consumer Privacy Act, Cal. Civ. Code § 1798.140(v)):

We do not knowingly collect personal information from anyone under 18.

3. Where That Information Comes From

• Directly from you when you complete a quiz or contact form, call us, email us, or interact with the Site.
• Automatically through cookies, pixels, server logs, the TrustedForm JavaScript tag (operated by ActiveProspect, Inc.), and similar technologies.
• From our marketing partners and advertising platforms (e.g., when you arrive via a click ID from Google, Meta, Microsoft, or affiliate publishers, we receive the click ID and basic referral data).

4. How We Use Personal Information

We use the personal information we collect to:

1. Provide the Site and respond to your quiz submission.
2. Match you with home-improvement contractors and route your inquiry through ActiveProspect/LeadConduit to those contractors.
3. Sell your inquiry, as a "lead," to ActiveProspect/LeadConduit and to the contractors and marketing partners who purchase it.
4. Contact you by phone, SMS, and email about your project and related offers, including using automatic telephone dialing systems, prerecorded voices, and artificial voices, in accordance with the consent you gave.
5. Capture, store, and validate your TCPA consent (using TrustedForm).
6. Detect and prevent fraud, abuse, bot submissions, and security incidents.
7. Comply with legal obligations and enforce our Terms.
8. Conduct internal analytics, A/B testing, and risk assessments required by California and other state laws.
9. Improve the Site and our marketing.

5. Sale and Sharing of Personal Information

We sell personal information. Our business is lead generation. When you submit a quiz, we transmit the information you provided (along with the TrustedForm consent certificate URL, your IP address, the page URL, and a timestamp) to ActiveProspect, Inc. through its LeadConduit platform, which in turn delivers your inquiry to one or more home-improvement contractors and marketing partners that have purchased the right to receive bathroom-remodeling leads. These contractors and partners pay monetary consideration for that delivery. Under most state privacy laws this constitutes a "sale" of personal information.

We may also "share" personal information for cross-context behavioral advertising as that term is defined under the CCPA (e.g., when our advertising pixels send hashed identifiers to advertising networks).

You have the right to opt out of these sales and shares at any time. See Section 9.

The categories of third parties to whom we sell or share personal information are:

• ActiveProspect, Inc. (LeadConduit platform / TrustedForm / TrustedCall)
• Independent home-improvement contractors and dealer networks who purchase bathroom-remodeling leads
• Other lead aggregators that purchase or co-register leads in our vertical
• Advertising platforms (Google, Meta, Microsoft, TikTok, programmatic networks)
• Analytics providers (Google Analytics 4, others)
• Email and SMS service providers acting on our behalf (note: these are "service providers/processors," not buyers)

6. Disclosure for Business Purposes

We also disclose personal information to service providers and processors who act on our behalf — including hosting, email/SMS delivery, anti-fraud, customer-relationship-management, payment processing for our customers (the contractors), and outside professional advisors — under written contracts that restrict their use of personal information to the services we ask of them.

We may also disclose information to comply with subpoenas, court orders, lawful requests by public authorities, and to protect our rights, your safety, and the safety of others.

7. Cookies, Pixels, Session-Replay, and Tracking

The Site uses cookies, web beacons, pixels, SDKs, and the TrustedForm session-replay tag. The TrustedForm tag is invoked at the moment you load a quiz page and captures the page DOM, your form-field interactions, the disclosure language you saw, and the moment you submitted the form, in order to create a tamper-resistant timestamped consent certificate. These certificates are retained by ActiveProspect for up to five years as proof of your consent and may be produced in litigation.

You can control cookies via your browser settings or via our cookie banner. Disabling certain cookies will degrade Site functionality.

7a. Variant Testing

We continually evaluate different versions of this page (different layouts, headings, images, and pricing presentations) to learn which version is clearest and most useful. The version you see is determined by the URL you arrived from — different marketing campaigns may direct you to different versions of the page. We store the version you saw in a first-party cookie (name: __Host-ab, lifetime: 180 days) so that as you move through the form (for example, from the landing page to the quiz to the confirmation), you continue to see the same version. The cookie also contains a random identifier so that, if you submit our contact form, we can record which version of the page you saw. The identifier is a random string and is not linked to your identity unless and until you submit our contact form. We do not use your personal characteristics or browsing history to choose which version you see. You can opt out at any time by clearing your browser cookies for this site or by visiting ?exp=clear. None of these variants change the terms of any offer or the language of any consent you provide; they vary only the presentation of the page.

8. Universal Opt-Out / Global Privacy Control

We honor opt-out preference signals, including the Global Privacy Control (GPC) browser signal, as required by the laws of California, Colorado, Connecticut, Delaware, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, and Texas. When we detect a GPC signal from your browser, we will treat it as a request to opt out of sale and sharing for cross-context behavioral advertising, and (for California users) we will display a visible confirmation that the request was honored.

9. Your Privacy Rights

Depending on your state of residence, you may have the rights below. We honor these rights for all U.S. residents, regardless of state, as a matter of policy.

• Right to know / access. You may request the categories and specific pieces of personal information we have collected about you, the categories of sources, the categories of third parties to whom we have disclosed it, and the business or commercial purpose for collection.
• Right to delete. You may request that we delete personal information we have collected from you, subject to legal exceptions (fraud prevention, completion of the transaction, legal compliance, etc.).
• Right to correct. You may request that we correct inaccurate personal information.
• Right to data portability. You may request your personal information in a portable, machine-readable format.
• Right to opt out of sale. You may direct us to stop selling your personal information to lead buyers and other third parties.
• Right to opt out of sharing for cross-context behavioral advertising / targeted advertising.
• Right to limit use of sensitive personal information (California).
• Right to opt out of profiling that produces legal or similarly significant effects (we do not currently engage in such profiling).
• Right to non-discrimination for exercising any of these rights.
• Right to appeal a denial of your request (Virginia, Colorado, Connecticut, Utah, Iowa, Tennessee, Texas, Oregon, Montana, Florida, Delaware, New Hampshire, New Jersey, Maryland, Minnesota, Nebraska, Indiana, Kentucky, Rhode Island).
• Right to designate an authorized agent to act on your behalf (California, Colorado, Connecticut, Delaware, etc.).

To exercise any right, choose any of the following methods:

• Use our online request form at homefrontpro.com/privacy/request
• Email privacy@homefrontpro.com
• Call (844) 760-8849 (toll-free)
• Mail: Privacy Officer, Home Front Pros LLC, 502 W 7th St, Suite 100, Erie, PA 16502

We will acknowledge your request within 10 business days and respond within 45 calendar days (extendable by an additional 45 days when reasonably necessary, with notice). To verify your identity we may ask you to confirm your email address, phone number, and one or two pieces of information you provided in your quiz. Authorized agents must provide signed permission and proof of identity.

If we deny your request, you may appeal by emailing privacy-appeals@homefrontpro.com within 60 days. We will respond within 60 days. If your appeal is denied, you may complain to your state Attorney General.

10. Do Not Sell or Share My Personal Information

To opt out of the sale or sharing of your personal information, click here: Do Not Sell or Share My Personal Information.

You may also enable Global Privacy Control in your browser, and we will honor it.

11. Limit the Use of My Sensitive Personal Information

California residents may direct us to limit our use of sensitive personal information to that which is necessary to perform the services you requested. Click here: Limit the Use of My Sensitive Personal Information.

12. Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy and to satisfy our legal and regulatory obligations.

13. Data Security

We use commercially reasonable administrative, technical, and physical safeguards to protect personal information, including TLS encryption in transit, encryption at rest, access controls, and vendor due-diligence. No method of transmission or storage is 100% secure.

14. Data Breach Notification

If we determine that your personal information was acquired by an unauthorized person in a manner that triggers state breach-notification statutes, we will notify you and the appropriate state authorities in accordance with those statutes' timelines.

15. Children

The Site is intended for U.S. adult homeowners (18 and over). We do not knowingly collect personal information from children under 18, and we do not knowingly process information for any individual under 16 for sale, sharing, or targeted advertising. If you believe a child has provided us information, contact privacy@homefrontpro.com and we will delete it.

16. State-Specific Disclosures

California (CCPA/CPRA). In the past 12 months we have collected the categories of personal information listed in Section 2; sold or shared the categories of identifiers, customer records, internet activity, geolocation, and inferences listed in Section 5 to the categories of third parties listed in Section 5; and disclosed for a business purpose those same categories to the service providers and contractors listed in Section 6. The business or commercial purpose is lead generation, advertising, and matching. You have the rights described above. California residents may also designate an authorized agent. If you are a California consumer and we deny your request you may appeal as described in Section 9.

Shine the Light (Cal. Civ. Code § 1798.83). California residents may request once per calendar year a list of the personal information we shared with third parties for those parties' direct marketing purposes during the prior calendar year. Email shinelight@homefrontpro.com.

Nevada. Under Nev. Rev. Stat. § 603A.340 you may direct us not to sell certain "covered information." Email privacy@homefrontpro.com.

Virginia, Colorado, Connecticut, Utah, Iowa, Tennessee, Texas, Oregon, Montana, Florida, Delaware, New Hampshire, New Jersey, Maryland, Minnesota, Nebraska, Indiana, Kentucky, Rhode Island. You have the rights described in Section 9 in accordance with each state's comprehensive consumer-privacy statute. Florida residents must meet the FDBR's "consumer" definition. Texas residents may exercise the right to opt out of profiling and targeted advertising; we honor GPC.

Minnesota. You have an additional right to question the result of profiling and to require human review.

17. Notice of Financial Incentive

We do not currently offer any financial incentive in exchange for the collection, sale, or retention of personal information.

18. Changes to This Policy

We may update this Policy from time to time. The "Last Updated" date at the top reflects the most recent version. Material changes will be posted on the Site and, where required by law, communicated by email.

19. Contact Us